包臣香连锁店 | Henan Beef Noodle Chain Store | 2018

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Background
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He Nan people used to owned huge numbers of Beef Noodle houses in Shanghai over 20 years. They concentrate on cook yami & high quality beef noodle.They believe noodle food created in Henan province (Yu) and sell them in best prize. but they havn't do any branding work before. So most of thier noodle houses only have a name like 'sb's He Nan Noodle House' & looks very messy.
In june 2018 over 8 founders start a new corporate together and want me help them create a new He Nan beef noodle brand to attract more young consumers.

Charllenge
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During consultation they insist use a great Henan man in history who is Song Dynasty officer names Bao Zheng. They think his uncorrupted spirit like their brand spirit. But use Bao Zhen element to create brand identity is not easy. They also need a unified image for more than 6 stores. The identity work basic part including Logo Design, VIS should be done by 7 days as usual.

Different art image of Song Dynasty officer Bao Zheng.
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Try to create Bao's face.
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the face + Song Dynasty flags ( it was always appears next to the stores before ) + noodle
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Naming: Officer Bao ( Can't be registered ) > client advice meaningless
> Double meaning with Officer Bao & make u feel good taste
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Under the highest standards of creative design and high project returns,
All these logo design & visual identity system basic part
work cycle was firstly reduced to 7 working days in 2018 ( less than 6hrs per day )
with a record of 0 comparisons & 0 revisions from 2014.
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If i could I will promote my oraginal theoretical system in near future.

！Thanks for watching ！